In this edition of AdVison, our very own Mel Carson looks into the crystal ball with Y&R’s David Sable on what to expect for 2012.
“Storytelling is getting much more important,” Sable said. With the increasing number of advertising channels entering the market so rapidly, advertisers must now carefully consider how to captivate their audiences without getting lost in the shuffle.
Listen in on what Sable has to say on the return to great storytelling and how you can begin penning your own great brand narrative destined for a happy ending:
Also, be sure to bring your storytelling magic to the first ever Microsoft Advertising Story Awards, where you can win a VIP trip to the Cannes Lions Festival of Creativity. Need even more inspiration? Be sure to visit our brand new advertising site chock full of case stories, research and more!
Stay Curious, Storytellers!
Shelby Healy – Microsoft Advertising