You know how it is with a new look – sometimes you need to shake things up a little. That’s what we’ve done at MSN
Lifestyle Living. Not only have we updated our name, we’ve got a vibrant new look with larger imagery for deeper user engagement, new social tools for our highly social audience and more timely, targeted content. This transformation makes MSN Living the freshest face in the MSN portfolio of sites. Check out the new site today with this slideshow and contact us for advertising opportunities.
Guess what else? With MSN Living you can connect with 8.1 million people who aren’t on iVillage.com: The Women’s Network, Sheknows, Yahoo! Shine and AOL Lifestyle.2 The MSN Living audience spends more money online than the audience of our competition (12% more money online than the AOL Lifestyle audience and 20% more than the Shine audience). 1 Our audience also spends more time on our site with more minutes per visitor than iVillage.com: The Women’s Network and Sheknows and more visits per user than Shine and iVillage.com: The Women’s Network.1
We’ve created more powerful tools for you to reach and engage with our audience of over 8.7M1 users.1 The new scroll-initiated ad offering keeps your message with the scrolling user, the new Sliver ad snags attention right up front and the Interstitial ad displays in galleries where users are held captive by interesting content. Try adding Postbox in your sponsorship to integrate your brand where users are connecting socially.
When you put it all together, MSN Living’s new look is turning heads. Get more details (Sponsorships! Custom branding options! Rich media!) at http://advertising.microsoft.com/living and join the excitement.
Gabriela Bayardo - Sr. Brand Marketing Manager at Microsoft Advertising
1. comScore Media Metrix December 2011, 2. comScore Media Metrix November 2011