Microsoft Advertising is inviting brand marketers and advertising agencies from across 30 countries to submit their most creative and innovative ideas to help drive a brand or nonprofit organization’s story forward. Right in time for TV and movie awards season, we’re launching the Microsoft Advertising Story Awards also known as “The MSAs”. Global winners of each category (a brand and a nonprofit) will be selected and awarded with an exclusive trip to the Cannes Lions Festival of Creativity 2012 to be Microsoft Advertising’s VIP guests for one full week!
Unlike other award competitions, this one won’t focus on work that’s already been executed. Instead, this contest will be a true measure of marketers’ acumen, pushing them to develop forward looking ideas using Microsoft’s advertising technology and solutions – across MSN, Mobile, Windows Live, Xbox, Messenger, etc. – to solve real marketing challenges.
And we have the best and brightest rating the work. David Sable, Global CEO, Y&R will chair the global judging committee. Other judges are being confirmed for the global and local panels – stay tuned.
Here’s what the judges will be looking for from entrants:
· A digital media solution and creative idea for the brand or nonprofit of their choice
· The key business challenge being addressed for the 2012 or 2013 calendar year
· Campaign submissions will be weighted among the following criteria: overall strength of idea, most innovative use of Microsoft Advertising solutions, creative impact and how it could be measured
· The deadline for all submissions is March 31, 2012. Local winners will be announced in April and global winners will be announced in June.
We’ve also created a short video starring actor, writer and producer Felicia Day of ‘The Guild’ web series fame to tell our own story and give you some inspiration. Take a look and get your creative juices flowing. We can’t wait to see the ideas you come up with. Click on our contest page for entry guidelines and full details on how to submit.
Good luck to you all – hope to see you in Cannes!
Richard Dunmall - VP of Global Agencies and Accounts, Microsoft Advertising