What does science fiction have to do with the evolution of media consumption? In this week's AdVision, we discuss how our hunger for multi-screen media consumption is transforming the way we digest our world.
Brian Monahan EVP, Managing Partner, IPG Emerging Media Lab sat down with us during Advertising Week 2011 to discuss the media evolution and companion devices. One of the most interesting portions of the interview highlighted a study where his team tracked brain activity during television consumption and how additional screens are beginning to complement the viewing experience.
Watch the video above to discover his findings and how you can apply the knowledge to your own campaigns as well as understand ourselves. For more great insight, be sure to visit our library of AdVision videos here.
Shelby Healy - Microsoft Advertising