MSN and Hearst are dishing out a tasty new look and feel on www.delish.com, sure to whet the appetite of Delish fans. We’ve spiced up the visual appeal including the logo and site header, improved navigation, and new features making engagement an even more yummy experience. Advertisers are also getting something scrumptious with great customized ad opportunities.
Take advantage of this opportunity to engage a hungry audience of over 6.1M who visit Delish for recipes and ideas for their next dinner or event.1 But that’s not all - they buy more: Delish users spend 154% more online than the average internet user and we inspire them to share your message.2 With Delish, you’ll reach a unique audience you won’t find anywhere else: over 4.7M of our users don’t visit foodnetwork.com, food.com, cooks.com, and allrecipes.com.1
- The appetizer: deep integration of your brand and messaging with advertorial components, and within the user’s view on the site.
- The main course: simultaneous promotion of multiple brands or multiple sponsorship extensions across the network.
- Scrumptious side dish: prominent opportunities for advertorial content including recipes, video and Facebook programs.
- What’s for dessert, you ask? A tasty way to drive brand awareness with consistent sponsorship header and related links on all interior sponsorship pages.
Still hungry? Dish up your brand to our 30,000+ Facebook fans with Facebook sponsored updates and a sponsored page on Facebook. You can also engage our 6,000+ Twitter followers with sponsored Tweets.
So many Delish(ous) options and no calories…that’s a dish best served digitally. Let Delish whip up an advertising solution that’s just right for your brand, connecting with women throughout their day as they plan meals, parties or are simply grabbing a moment of ‘me time’ by unwinding with food content. That directly translates into ‘you time’ for your brand.
Want a simple recipe for success? Check out: http://advertising.microsoft.com/delish
Sources: 1 comScore Media Metrix October 2011, 2 comScore Media Metrix September 2011