In our latest AdVision interview, Mel Carson interviews Jeff Rossi, VP Digital Group Director at MediaVest about keeping the audience engaged while marketing across multiple advertising platforms.
"A lot of the problems are logistical on both sides," Rossi said when asked about the issues around marketing across platforms. One of the ways to counter the issues is to start with the content.
Watch and learn as Rossi talks about his thoughts on keeping content fresh, building emotional connections between audiences and consumer packaged goods and more.
For additional insights on the industry, be sure to visit our collection of AdVision interviews here.
Shelby Healy - Microsoft Advertising