On Sunday 4th December PLAN UK, a charity who works with the world’s poorest children to move themselves away from a life of poverty, to a future with opportunity, ran their first ever MSN UK homepage takeover as part of a 3 phase campaign in December with MSN.
As PLAN UK isn’t as well-known as some other UK charities, the aim of this campaign was to deepen PLAN UK’s brand presence in an already cluttered environment, especially in this busy period running up to Christmas.
The second phase launches today with Boost re-messaging and site re-messaging served through flash talking, utilising dynamic creative messaging to drive MSN users to donate and sponsor a child this Christmas.
The third phase will be their second MSN UK homepage in the new Billboard format on the 29th December.
We hope this will be a brilliant success!