Stephen Kim, General Manager for Microsoft’s Global Creative Solutions, discusses how digital has opened up new ways for consumers to express themselves through their own storytelling – from sharing pictures, to blogging, to uploading videos and social media. Marketers can use these stories to interact and make their brands come to life for the consumer. In this latest Advision interview, we ask Kim to share his perspective on the following:
- What are the essential elements of a good story?
- How do you encourage your customers to tell their story?
- When does a creative idea connect with the audience?
Of course, while the story and its emotional magnetism is the foundation for a successful campaign, as Kim reiterates, the biggest thing marketers can do is to take risks and continue pushing the envelope of what’s possible. Take a peek at the video and let us know how you plan to share your story!