Today, Microsoft Advertising is announcing that it has signed a global commercial agreement with Mojiva Inc.
Under the terms of the deal, Microsoft Advertising will integrate Mojiva’s Mocean Mobile platform into our existing suite of digital advertising technologies--such as AdExpert, pubCenter and adCenter--to serve mobile display ads across our global network of mobile apps and websites, including MSN for Mobile, and other titles. In addition, the Mojiva network will integrate into the Microsoft Advertising Exchange for Mobile, bringing additional demand into the system by the first half of 2012.
This agreement will provide mobile developers and publishers a true global “one stop shop” for monetizing their mobile advertising inventory with comprehensive, easy-to-use and well-documented ad solutions for Windows Phone, iOS, and Android apps as well as mobile browse. Combined with Microsoft’s global direct sales force and automated backfill solutions, this agreement will provide mobile developers and publishers with a powerful monetization solution that can effectively scale with their ever-changing needs.
This agreement is another example of Microsoft’s commitment to partnerships, which allows us to offer useful solutions, new content and engaging experiences to publishing partners and advertisers globally.
Kashif Ali, Director of Business Development, Microsoft Advertising