Welcome back to your weekly installation of AdVision! This week, we’re shifting gears and getting industry perspective from another great event – Advertising Week 2011.
In this clip, Mel Carson takes a few minutes to discuss relevance in regard to campaign design with Kate Sirkin, Group Global Research Director at Starcom MediaVest Group.
We can all agree that cross-platform measurement is the Holy Grail of advertising. With so many devices and experiences, how do you determine if your advertising is a success? Kate offered many helpful insights on how to determine if a campaign is a win:
Their team analyzes success in three phases:
- Effective planning
- Verification of message delivery
- Measurement of campaign impact
Even with these foundational elements, there still remains a massive challenge. How can you manage the tidal wave of new technology and the changes that go along with it?
For these answers and more great insights on how you can begin to build a successful campaign, watch the video above or visit our AdVision library.
Shelby Healy – Microsoft Advertising