How does Ross Jenkins, Managing Director of Profero Performance use creativity and technology to drive brand stories? In our latest AdVision series, Kaila Lightner discovers how he determines the right marketing mix by looking through the technology lens.
Watch the video below to see why data excites him, how technology is shaping the business and how data will drive new solutions that bring customers closer to brands.
For more exciting insights that dig deeper into the world of advertising, please visit our entire collection of AdVision videos here.
Shelby Healy – Microsoft Advertising