How is technology changing the way we build campaigns? If you’ve ever played Angry Birds Rio, you’ve already seen a sneak peek.
We took a moment to chat with Shane Smith from Vizeum who has been producing campaigns that have drastically changed the way brands tell their story.
By integrating components such as PR efforts, mobile and social into the digital plan, Vizeum has been able to create more robust, connected experiences for clients. In addition to these broad campaigns, Vizeum is taking their game one step further by adding, you guessed it, gaming.
“It’s definitely an interesting time with you guys. Obviously, the gaming and the mobile elements,” he said when asked what excites him about Microsoft technologies, specifically Kinect.
Watch the video above to see how Shane and his team developed the Angry Birds Rio experience for FOX and what to expect from the Vizeum team in the future.
For more insights into the minds of industry visionaries, be sure to check out our entire offering of AdVision videos here.
Shelby Healy – Microsoft Advertising