Bill Buxton captivated the audience immediately by introducing “ubiquitous computing,” explaining that computers are everywhere you need them or want them, you just don’t notice it. An example he gave is the computing of anti-lock brakes, you don’t think about them until you slam on your breaks to avoid an accident. There are computing components that make those breaks work. His point was, you can do the same thing with advertising.
New media reshapes advertising challenging advertisers to avoid losing their brand in the noise. Be present, be useful, in a non-intrusive way. Check out the highlights from his session and start thinking how you can apply ubiquitous computing to your brand.
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Kaila Lightner - Microsoft Advertising