For all those who love to race, October sees the launch of the next iteration of the highest rated racing game of this generation: Forza Motorsport 4. With any exciting product comes the ultimate challenge… what’s the best way to launch?
With a 90” TV clip to launch Forza Motorsports 4 in the UK, Insights from a Thinkbox research study showed over half of people go on to search as a result of seeing TV adverts and so uniting Bing with Forza was a natural outcome. At the heart of the partnership is…..‘Find us on Bing’…..featuring an exclusive call to action in the Forza 90” TV spot, to drive Bing searches of Forza 4. The campaign will also be supported by cohesive paid for search programme to “close the loop” on searchers who respond.
The 90” TV clip will be launched on SKY Sports during the Everton Vs Liverpool Game, this Saturday (1st October 2011), reaching 2.2million in-home individuals & a further 1milion in-pub too..
That just leaves us to say good luck racers!