We caught up with KRAFT’s Chrystel Barranger during Cannes and talked to her about what inspires her, digital marketing and how it’s beginning to fully integrate with more traditional forms of media.
In addition to being inspired by the spectacular scenery in the south of France, Chrystel found ingenuity in the work presented at the event.
Not only was she excited about the many opportunities to integrate KRAFT brand messages across platforms, she was particularly enthusiastic about the Kinect for Xbox 360 and its potential to reach consumers.
Take a look at what she has to say about what the future holds for KRAFT and how she plans on telling their brand story using digital assets. For additional insights on storytelling and other great topics from industry thought leaders, please visit our library of AdVision videos as well.
Shelby Healy – Microsoft Advertising Community