As described by Dennis Buchheim recently, several of our Microsoft Advertising team members will be attending the Ad Trading Summit (ATS) tomorrow in London. As Dennis noted, “The growth of Ad Exchanges and RTB has redefined display advertising as we know it. The industry is experiencing increasing amounts of ad spend being channeled through exchanges… the RTB business in the U.K. alone was worth approximately £130 million at the end of 2010 according to Exchangewire. We believe this trend will continue globally.”
I encourage you to check in tomorrow for a live series of social media around the event, as well as check out the Microsoft Advertising Exchange (Europe) for a full host of information! In the meantime, we have a couple videos to share. In the first, hear what Brandon Keenan, head of Sales for AOL Advertising (UK), had to say regarding the marketplace for real time bidding between publishers and advertisers over the next couple of years. In the second, Gurman Hundal, Co-Founder of Media iQ, explains why centralization and analytics are so important to performance.