In this clip, Kaila Lightner interviews Thierry on the pier outside our beach club at this year’s Cannes Lions Festival of Creativity in the south of France.
I love his mantra of always being curious when asked about where he gets his creative inspiration from.
Finding your next big idea need not come from within our industry, but from somewhere you least expect as Lisa Donohue said in her Ad Vision interview back in June.
Thierry’s advice to upcoming media planners and buyers is to keep a close eye on the creative’s idea and not fear cost or the unknown.
Don’t be afraid to experiment! (See our interview with Jeffery Hayzlett)
Nothing in technology is impossible, “it’s just a question of desire and willingness.”
Peruse more thoughts on our industry from experts from around the world in other Ad Vision Videos.