Our research is always packed full of insights but we know there’s never enough time in the day to read everything you want to, so we’ve been thinking about ways to capture the key facts from reports and present them in a downloadable, quick and easy to understand format.
Our first infographic provides a snapshot of the key findings from our recent ‘Talking Brands’ research. This study looked at the different ways that consumers are talking about brands online across three leading types of communication platform: Email (Hotmail), IM (Messenger) and Social Networks (Facebook) and drew some very interesting conclusions.
Take a look to see the role that these different social media channels play in influencing purchase decisions.
The most effective social media advertising campaigns reflect the different ways that consumers use social media platforms so make sure you download our ‘Talking Brands’ infographic to get all the insights.
This major piece of research analysed web users’ diaries across 10 markets to find out digital media consumption has developed. Our supporting infographic gives you a quick overview of the main findings including what most motivates consumers to go online, how internet usage is becoming increasingly planned and how most users have a set online routine which dictates what kind of sites they visit and when.
You can download the ‘Living with the Internet infographic from our advertising site.
Both infographics, which you can click to download, have been designed so that they can be easily added into blog posts and presentations so we hope you find them useful.
Matt Shallard - Marketing Manager - Microsoft Advertising Europe