Welcome to the 14th video in our Ad Vision series of interviews leading up to Cannes Lions 2011!
During a recent trip to New York, I had the honor of meeting with Doug Scott, President of Ogilvy Entertainment. Given his expert view and experience, I asked Scott to share insight into branded entertainment, how digital is shaping consumer experiences, and where he finds creative inspiration.
He also reveals two of his favorite examples of how groundbreaking digital tools have been used to very successfully drive drive consumer engagement.
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