Welcome to the 12th video in our Ad Vision series of interviews leading up to Cannes Lions 2011!
Today, we hear from Ivan Pollard, VP of Global Connections at Coca Cola, on the random discovery of inspiration, career advice for our up-and-coming planner/buyers and that recurring word in our series - risk!
We’re seeing an explosion of digital digital creativity right now, and expect to see digital ubiquity in Cannes in a few weeks time. I asked Ivan to explain the nuanced difference between technology as an enhancer and inhibitor in the creative thought process. Pollard’s metaphor was helpful - if we view technology as a lever, our options are instantly enhanced. But which device, medium, and channel in our digital space should be most competitively leveraged?
Make sure you watch to the end for Ivan's advice on how to be him. Sage advice from his former boss.....
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