We are pleased to announce the expansion of our mobile rich media solutions in the U.S. with the addition of two new partners, EyeWonder and Phluant. These partnerships complement Microsoft Advertising’s current rich media offering provided by PointRoll, and will enable us to deliver more interactive and innovative ad experiences across Microsoft’s premium mobile browse properties, such as MSN, Windows Live Hotmail, Windows Live Messenger and FOX Sports.
By supporting new rich media formats from our partners, Microsoft Advertising will be able to deliver greater value to our advertisers in the following ways:
--Increased Reach: The supported rich media formats will be available across more mobile devices including the most popular smartphones, such as Window Phone 7, iOs, Android and Blackberry.
--Expanded Ad Capabilities: Provide advertisers with greater choice in terms of engaging consumers in a more creative way with innovative mobile ad formats like floating ads, expandable to video, in-banner polling, mobile data collection, mobile couponing, and social media extensions.
--Larger Geographic Footprint: While today’s announcement is focused on solidifying our U.S. offering, we plan to expand our mobile rich media solutions to selected countries in Europe, Canada and Australia in the coming months.
--Targeting Capabilities: With these new mobile rich media ad formats, advertisers will be able to leverage critical ad targeting capabilities such as device, carrier, demo, geo and behavioral targeting and much more.
With the growing importance of HTML 5 and popularity of in-app advertising, Microsoft Advertising remains committed to partnering with industry leaders to accelerate the pace of mobile ad innovation.
“EyeWonder is pleased to be a part of Microsoft's mobile rich media advertising initiative,” said Erin Quist, VP Publisher Solutions, EyeWonder. “Being certified to run mobile ads on Microsoft properties gives us the opportunity to not only expand our long history of innovation with Microsoft, but allows us to continue offering brand marketers the most robust, unique and industry-leading mobile ad formats to reach audiences online and across connected devices.”
To learn more about today’s announcement from one of our partners, visit EyeWonder’s site.
Jim Tarr, Senior Product Marketing Manager, Mobile, Local & Commerce Business Group