Kristina Bolger - MSFTKristina Bolger - MSFT
Blog Posts 

Warner Bros. cross-platform campaign drives increased consideration to watch The Hobbit film

Back in February we told you about Microsoft and Warner Bros. UK launching the first ad campaign featuring 3D printing. Now I’m delighted to share the final case study a video of the campaign with you. The Objective Drive both awareness of and...

Posted on 04/10/14

What will 2014 hold for the entertainment industry? Kristina Bolger, Head of Ents for Microsoft Advertising UK shares all

2013 was a massive year for the UK cinema box office and excitingly, 2014 has set itself up to be just as a big. The cinema-going market has progressively developed into a franchise business with 16 sequels, 5 re-makes and 4 animated releases in...

Posted on 01/27/14

The UK Home Entertainment market – what marketers need to know.

IAB H1 2013 results show that the Entertainment sector makes up almost 11% of all digital spend during this period and is the third biggest spending category. However, it is safe to say that this revenue still includes a minimal amount of...

Posted on 12/11/13
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