Kristina Bolger - MSFTKristina Bolger - MSFT
Blog posts 

Microsoft Advertising UK Entertainment Industry Insights: August 2014

With the recent release of UK box office data for the first half of 2014 showing that admissions were down 8% on 2013, now seems like a good time to reflect on the state of the industry and think about what the rest of the year and beyond could...

Posted on 13/08/14

Warner Bros. cross-platform campaign drives increased consideration to watch The Hobbit film

Back in February we told you about Microsoft and Warner Bros. UK launching the first ad campaign featuring 3D printing. Now I’m delighted to share the final case study a video of the campaign with you. The Objective Drive both awareness of and...

Posted on 10/04/14

What will 2014 hold for the entertainment industry? Kristina Bolger, Head of Ents for Microsoft Advertising UK shares all

2013 was a massive year for the UK cinema box office and excitingly, 2014 has set itself up to be just as a big. The cinema-going market has progressively developed into a franchise business with 16 sequels, 5 re-makes and 4 animated releases in...

Posted on 27/01/14
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