Esco Strong - MSFTEsco Strong - MSFT
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Windows 8 Ads-in-Apps and Windows Phone Premium Inventory Now on the Microsoft Advertising Exchange

Today, we’re pleased to announce that the Microsoft Advertising Exchange (or MAX, as it is commonly known), is now serving ad inventory for Windows Phone and Windows 8 Ads-in-Apps in Australia, Brazil, Canada, France, Germany, Italy, Japan, Spain,...

Posted on 15/09/14

Microsoft Improves Advertising Exchange Transparency

Beginning this week, customers of the Microsoft Advertising Exchange will have a clearer view into the inventory available in our marketplace. I want to share some thoughts on this exciting step forward. When Microsoft first launched our Ad...

Posted on 14/02/14

Windows 8.1 and Outlook.com Ad Inventory Coming to the Microsoft Advertising Exchange

What a fascinating and interesting few days it’s been at ad:tech in NYC. I’ve been energized by the discussions I’ve had this week and the presentations I’ve seen about the future of programmatic advertising. In fact, I’ve just left the stage at...

Posted on 05/11/13
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