|Nigel Ashton - MSFT|
Nigel Ashton heads up the retail and FMCG sector as part of vertical partnership team at Microsoft Advertising UK. He has extensive experience of working with these markets and advising some of the UK's largest brands on developing creative advertising solutions. Nigel has nearly 20 years of media experience working across print, event and digital media and both he and teams he has managed have been recognised throughout his career with a number of industry and publishing awards.
He is very passionate about the retail and FMCG world and with his experience is able to offer insights into how brands can best develop media strategies to engage consumers and garner brand loyalty.