Microsoft, Warner Bros. UK Launch First Ad Campaign Featuring 3D Printing

Today is a definite first for me, and for Microsoft Advertising, as we launch the new campaign for The Hobbit: Desolation of Smaug on Windows 8 Ads-in-Apps, followed by a cross-platform solution on MSN and Xbox 360 on 13 December. Why is it a...
Owen Sagness - MSFTOwen Sagness - MSFT Posted on 12/02/13

Why Consumers WILL be Show-rooming this Friday

It’s almost time to kick-off ‘the most wonderful time of the year’ and all it takes is one quick glance at your TV, computer, tablet, or smartphone to remind you that the holidays are upon us. . . and you’re already behind on your shopping....
Esther Burke - MSFTEsther Burke - MSFT Posted on 11/26/13

Man on the Street – XBOX One Launch

Check out the XBOX One launch from Times Square!
Tom Costello - MSFTTom Costello - MSFT Posted on 11/22/13

Today's UK retail consumer is constantly connected (emotionally and physically)

This weekend saw the peak retail period really get underway with the launch of a number of big UK Christmas TV campaigns. The most high profile campaign was undoubtedly the John Lewis 2 minute 'film' during the X-Factor ad break. This year's...
Nigel Ashton - MSFTNigel Ashton - MSFT Posted on 11/10/13

Man on the Street – Ad Tech Day 2

Follow me as I check out day 2 of Ad Tech. 100% guaranteed hijinks!
Tom Costello - MSFTTom Costello - MSFT Posted on 11/08/13

How fragrant Tulips and Armin van Buuren could be your Brand’s Ticket to Success in the Digital Future

Today I find myself in beautiful Amsterdam for 24 Hours of Advertising, the creative marketing industry’s leading event in the Netherlands, held every year with a jam-packed 24 hour agenda. It’s an exciting event, held in a stunning historic...
Andy Hart - MSFTAndy Hart - MSFT Posted on 11/07/13

Man on the Street – Ad Tech

Man on the Street Tom Costello returns!! Check out the action at Ad Tech.
Tom Costello - MSFTTom Costello - MSFT Posted on 11/06/13

The Consumers Behind Big Data

Today I’m speaking at ad:tech in the Javitz Center in New York City. I’m delighted to share the stage with so many smart and adept marketers at a time of profound change in our industry. Before I hit the stage, I thought I’d share a quick...
Rick Chavez - MSFTRick Chavez - MSFT Posted on 11/06/13

Windows 8.1 and Ad Inventory Coming to the Microsoft Advertising Exchange

What a fascinating and interesting few days it’s been at ad:tech in NYC. I’ve been energized by the discussions I’ve had this week and the presentations I’ve seen about the future of programmatic advertising. In fact, I’ve just left the stage at...
Esco Strong - MSFTEsco Strong - MSFT Posted on 11/05/13

Trick or treat from @UKBing with a frightfully interactive homepage

For those knocking on Bing’s doors today you’re in for a real ghostly treat… Paying homage to six of the greatest horror films of all time, the Bing Halloween homepage is fully interactive and cleverly references some of the most iconic moments...
Owen Sagness - MSFTOwen Sagness - MSFT Posted on 10/30/13
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