There’s a classic scene in the old movie, Butch Cassidy and the Sundance Kid. Butch and the Kid are being chased by a posse they just can’t seem to shake. Butch confidently asserts that the posse can’t track them over rocks, to which the Kid...
Greg Nelson - MSFTGreg Nelson - MSFT Posted on 12/09/13

Man on the Street – AdWeek Hotlist Gala

Tom attends the 2013 AdWeek Hotlist Gala. A great time is had!
Tom Costello - MSFTTom Costello - MSFT Posted on 12/03/13

Microsoft, Warner Bros. UK Launch First Ad Campaign Featuring 3D Printing

Today is a definite first for me, and for Microsoft Advertising, as we launch the new campaign for The Hobbit: Desolation of Smaug on Windows 8 Ads-in-Apps, followed by a cross-platform solution on MSN and Xbox 360 on 13 December. Why is it a...
Owen Sagness - MSFTOwen Sagness - MSFT Posted on 12/02/13

Why Consumers WILL be Show-rooming this Friday

It’s almost time to kick-off ‘the most wonderful time of the year’ and all it takes is one quick glance at your TV, computer, tablet, or smartphone to remind you that the holidays are upon us. . . and you’re already behind on your shopping....
Esther Burke - MSFTEsther Burke - MSFT Posted on 11/26/13

Man on the Street – XBOX One Launch

Check out the XBOX One launch from Times Square!
Tom Costello - MSFTTom Costello - MSFT Posted on 11/22/13

Today's UK retail consumer is constantly connected (emotionally and physically)

This weekend saw the peak retail period really get underway with the launch of a number of big UK Christmas TV campaigns. The most high profile campaign was undoubtedly the John Lewis 2 minute 'film' during the X-Factor ad break. This year's...
Nigel Ashton - MSFTNigel Ashton - MSFT Posted on 11/10/13

Man on the Street – Ad Tech Day 2

Follow me as I check out day 2 of Ad Tech. 100% guaranteed hijinks!
Tom Costello - MSFTTom Costello - MSFT Posted on 11/08/13

How fragrant Tulips and Armin van Buuren could be your Brand’s Ticket to Success in the Digital Future

Today I find myself in beautiful Amsterdam for 24 Hours of Advertising, the creative marketing industry’s leading event in the Netherlands, held every year with a jam-packed 24 hour agenda. It’s an exciting event, held in a stunning historic...
Andy Hart - MSFTAndy Hart - MSFT Posted on 11/07/13

Man on the Street – Ad Tech

Man on the Street Tom Costello returns!! Check out the action at Ad Tech.
Tom Costello - MSFTTom Costello - MSFT Posted on 11/06/13
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