Be More Oreo: How Brands can Emerge Victorious from this Year’s Super Bowl

Is it possible to dunk in the dark? I would say yes! In my home, we felt compelled to try this new form of extreme dunking during last year’s Super Bowl. I’m sure we weren’t the only ones, as 15,000 people retweeted Oreo’s original post on Twitter...
Frank Holland - MSFTFrank Holland - MSFT Posted on 01/28/14

What will 2014 hold for the entertainment industry? Kristina Bolger, Head of Ents for Microsoft Advertising UK shares all

2013 was a massive year for the UK cinema box office and excitingly, 2014 has set itself up to be just as a big. The cinema-going market has progressively developed into a franchise business with 16 sequels, 5 re-makes and 4 animated releases in...
Kristina Bolger - MSFTKristina Bolger - MSFT Posted on 01/27/14

Tipping the Scale

If ever I needed a reminder about what really matters to advertisers, I got it earlier this month at the tech-media-gadget-advertising-palooza otherwise known as CES in Las Vegas. Simply put, in the 30+ meetings Microsoft Advertising held with...
Greg Nelson - MSFTGreg Nelson - MSFT Posted on 01/22/14

Update your bookmarks - The Microsoft Advertising blog has a new home

Our aim here on the Microsoft Advertising community team is simple, to keep you informed of the latest marketing and digital developments, through our blogs and activity through various social media sites, ultimately to give you the insight that...
Leena Shah - MSFTLeena Shah - MSFT Posted on 01/15/14

2014: The Big Retail Challenges

January is prediction season. Like the Punxsutawney groundhog we wait to see what the economic and technological climate will be like as we emerge from the Christmas period and ponder if it will be a sunny or cloudy year ahead. This time last...
Nigel Ashton - MSFTNigel Ashton - MSFT Posted on 01/12/14

IDEATE – Microsoft UK opens its doors to the Creative World

It is often said that the Holy Grail of advertising can be found when creativity meets technology. A supposedly magical moment happens when the two work together in harmony and the results can be amazing, take for example the recent Hobbit...
Arthur TindsleyArthur Tindsley Posted on 01/09/14

2014: The next chapter in the revolution of digital

To accurately predict what’s going to happen in the year ahead is always tough. The industry’s rapid evolution means our digital toes barely touch the floor. From Amazon’s “delivery drone” to a visit to Microsoft Research’s laboratory – a look at...
Owen Sagness - MSFTOwen Sagness - MSFT Posted on 01/07/14

Reminder: #SkypeSanta tomorrow at 11.30am and you could be in for a treat (UK only)

With just over a week until Christmas don’t forget to #SkypeSanta tomorrow - he's getting ready. Here's all you need to do: Merry Christmas, Leena
Leena Shah - MSFTLeena Shah - MSFT Posted on 12/17/13

The UK Home Entertainment market – what marketers need to know.

IAB H1 2013 results show that the Entertainment sector makes up almost 11% of all digital spend during this period and is the third biggest spending category. However, it is safe to say that this revenue still includes a minimal amount of...
Kristina Bolger - MSFTKristina Bolger - MSFT Posted on 12/11/13

Why Brands Should Be Dreaming of a Cross-Screen Christmas

When I was growing up, Christmas was all about one screen: the television set. Some of my favorite holiday memories are sitting around the TV with my family enjoying old classics like ‘It’s a Wonderful Life’ and eating one too many Christmas...
Frank Holland - MSFTFrank Holland - MSFT Posted on 12/10/13
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