Microsoft Improves Advertising Exchange Transparency

Beginning this week, customers of the Microsoft Advertising Exchange will have a clearer view into the inventory available in our marketplace. I want to share some thoughts on this exciting step forward. When Microsoft first launched our Ad...
Esco Strong - MSFTEsco Strong - MSFT Posted on 02/14/14

Starcom MediaVest Group and Microsoft Ink Video Upfront Deal

These days, it seems like consumers are always on, always connected, to everything from smartphones to tablets, PCs, TVs – even gaming consoles. We use these screens to connect with friends, be entertained, see the latest news, read books and play...
Stephen Kim - MSFTStephen Kim - MSFT Posted on 02/14/14

Hitting the ad sweet spot this Valentine’s Day

February 14. Valentine’s Day. A date that strikes anticipation into the hearts of millions around the world. Some will be searching for the way to create the ultimate romantic moment, others will be seeking peaceful escapism. For advertisers, it’s...
Andy Hart - MSFTAndy Hart - MSFT Posted on 02/13/14

The National Retail Show 2014: Key takeaways and Microsoft technologies being used in #retail

By Nigel Ashton, Retail Industry Lead, Microsoft Advertising UK No doubt you are all too familiar with how technology is impacting on consumer behaviour and how it is changing expectations about what a shopping experience should be. Retail brands...
Nigel Ashton - MSFTNigel Ashton - MSFT Posted on 02/09/14

Carte Noire invites coffee fans to play with Fire and Ice across all screens in France

Mondelēz International will launch their new Carte Noire Fire & Ice campaign for their coffee capsule range starting 7 February. The group chose to work with Microsoft for both the campaign’s concept and its deployment. With the goal of reaching...
Erik Marie Bion - MSFTErik Marie Bion - MSFT Posted on 02/05/14

UK @CreativeTechHub meet-up event summary

As an avid fan of the Creative Tech network, it was obvious to me that Microsoft was the perfect place to host the next ‘meet-up’. Taking over the reins from Ogilvy Lab’s brilliant first event, we opened our doors to 120 creative technologists...
Arthur TindsleyArthur Tindsley Posted on 02/04/14

Ad Week Toronto

Despite the cold and snow, it’s great to be back in Canada and I can’t think of a better forum to launch Microsoft’s Canadian Digital Trends research than Ad Week Toronto. This exciting research investigates how consumers’ relationships with...
Natasha Hritzuk - MSFTNatasha Hritzuk - MSFT Posted on 01/29/14

Be More Oreo: How Brands can Emerge Victorious from this Year’s Super Bowl

Is it possible to dunk in the dark? I would say yes! In my home, we felt compelled to try this new form of extreme dunking during last year’s Super Bowl. I’m sure we weren’t the only ones, as 15,000 people retweeted Oreo’s original post on Twitter...
Frank Holland - MSFTFrank Holland - MSFT Posted on 01/28/14

What will 2014 hold for the entertainment industry? Kristina Bolger, Head of Ents for Microsoft Advertising UK shares all

2013 was a massive year for the UK cinema box office and excitingly, 2014 has set itself up to be just as a big. The cinema-going market has progressively developed into a franchise business with 16 sequels, 5 re-makes and 4 animated releases in...
Kristina Bolger - MSFTKristina Bolger - MSFT Posted on 01/27/14

Tipping the Scale

If ever I needed a reminder about what really matters to advertisers, I got it earlier this month at the tech-media-gadget-advertising-palooza otherwise known as CES in Las Vegas. Simply put, in the 30+ meetings Microsoft Advertising held with...
Greg Nelson - MSFTGreg Nelson - MSFT Posted on 01/22/14
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