Tagged with: msanews

BUILD 2014: Announcing New Microsoft Advertising SDKs, Tools to Help Devs Do More and Earn More with Apps

The Build conference is an exciting time when we invite thousands of developers to learn more about opportunities across Microsoft’s platforms. As part of the event, I am delighted to share details around what we’re releasing to help developers...
Chris Ponath - MSFTChris Ponath - MSFT Posted on 04/02/14

Skype Sees Year-Over-Year Growth in Millennial Audience

Millennials. For many marketers, that word instills a feeling of uncertainty. Daily, we hear that brands are struggling to reach the younger demographic due to their always on-the-go lives and natural tendency to multi-task. Throughout the day,...
Lovina McMurchy - MSFTLovina McMurchy - MSFT Posted on 03/30/14

Skype Connection Hub Ads Provide Increased Scale for Marketers

Two years ago, we launched our first ad unit in Skype. We have made significant progress expanding our reach and improving our capabilities for marketers while ensuring we maintain a great consumer experience across our various clients and apps....
Lovina McMurchy - MSFTLovina McMurchy - MSFT Posted on 03/12/14

New Microsoft Study: Simplifying Money Matters for Consumers by Giving Them Control, Clarity and Connection

I’m pleased to introduce the newest addition to our Consumer Decision Journey research: The Consumer Decision Journey: Financial Services. Since a picture is worth a thousand words, here is a video detailing the basics of what we discovered by...
Natasha Hritzuk - MSFTNatasha Hritzuk - MSFT Posted on 03/05/14

Microsoft Improves Advertising Exchange Transparency

Beginning this week, customers of the Microsoft Advertising Exchange will have a clearer view into the inventory available in our marketplace. I want to share some thoughts on this exciting step forward. When Microsoft first launched our Ad...
Esco Strong - MSFTEsco Strong - MSFT Posted on 02/14/14

Starcom MediaVest Group and Microsoft Ink Video Upfront Deal

These days, it seems like consumers are always on, always connected, to everything from smartphones to tablets, PCs, TVs – even gaming consoles. We use these screens to connect with friends, be entertained, see the latest news, read books and play...
Stephen Kim - MSFTStephen Kim - MSFT Posted on 02/14/14

Be More Oreo: How Brands can Emerge Victorious from this Year’s Super Bowl

Is it possible to dunk in the dark? I would say yes! In my home, we felt compelled to try this new form of extreme dunking during last year’s Super Bowl. I’m sure we weren’t the only ones, as 15,000 people retweeted Oreo’s original post on Twitter...
Frank Holland - MSFTFrank Holland - MSFT Posted on 01/28/14

Tipping the Scale

If ever I needed a reminder about what really matters to advertisers, I got it earlier this month at the tech-media-gadget-advertising-palooza otherwise known as CES in Las Vegas. Simply put, in the 30+ meetings Microsoft Advertising held with...
Greg Nelson - MSFTGreg Nelson - MSFT Posted on 01/22/14

Why Brands Should Be Dreaming of a Cross-Screen Christmas

When I was growing up, Christmas was all about one screen: the television set. Some of my favorite holiday memories are sitting around the TV with my family enjoying old classics like ‘It’s a Wonderful Life’ and eating one too many Christmas...
Frank Holland - MSFTFrank Holland - MSFT Posted on 12/10/13

The Consumers Behind Big Data

Today I’m speaking at ad:tech in the Javitz Center in New York City. I’m delighted to share the stage with so many smart and adept marketers at a time of profound change in our industry. Before I hit the stage, I thought I’d share a quick...
Rick Chavez - MSFTRick Chavez - MSFT Posted on 11/06/13
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