IAB Filmstrip (300x600)

The IAB Filmstrip is a unique ad placement that allows the creative story-telling through a series of stitched together 300x600 panels (5 panels for a total canvas of 300x3000).

Initial Experience – First Panel
The first interactive panel of the Filmstrip is loaded on initial visit.  The user can interact or view the panel as any standard 300x600 interactive placement.  The user can then move between the panels in the following ways:

Direct Interaction (ON Click)
There are predefined areas at the top and bottom of the panels that allow the user to click to move to the next panel (it is recommended that there be a clear call to action message to the user in these spaces).

Scroll (ON Mouse or Browser Scroll)
As the user scrolls down the web page the Filmstrip will automatically move to the next panel of the creative.  To ensure a clean understandable user interaction, the Filmstrip only scrolls one panel per page.

Sequencing (Repeat Visits)
If the user has interacted with the ad and moved to a specific panel (such as panel #2), any return visits to the site would auto-scroll the filmstrip to the next sequential frame (panel #3 in this example).

DEMO LINK:          

http://ads1.msn.com/ads/demos/Product_Innovation/Filmstrip/V2/index.html

Required elements: Below, is general guideline of required elements, please reach out to Certified Rich Media Vendors for exact details. 

• One (1) Down-Level Image :  .gif or .jpeg format, 300x600, max file size of 30Kb
• One (1) Preload Image:  .gif or .jpeg format, 300x600, max file size 6Kb
• One (1) Flash project (.fla) and rendered file (.swf) for the shell. This contains the navigation and background, 300x600 dimension
• Up to five (5) Flash projects (.fla) for each 300x600 Filmstrip panel. Minimum of three (3) required
• One (1) Flash rendered file (.swf) for each 300x600 Filmstrip
• All external media (video, sound, images, xml, etc) that the ad unit requires to load into it
• All external Actionscript class files and external libraries used by the ad unit
• If video is used, provide a source video in Quicktime .mov format using Apple Animation or ProRes codec for each video.
• If any custom fonts are used in the execution:
  • For MAC fonts use the program “Stuffit” to compress the fonts
  • For PC fonts use .zip files
• List of clickthrough URLs required
• Visual guide showing mapped click-through areas with corresponding URLs
• Third Party Tracking tags (if required) including visual representation detailing each calls graphical location

Creative Specifications:

• All Elements
  • Must be published as Flash 10 and above
  • Actionscript 3
  • Flash frame rate cannot exceed 24 fps
  • Ad click through opens into new browser
  • Advertisement audio must be paused on panel click through for landing pages containing non-UI audio
  • A small loading animation (pie loader) is required for all user-initiated loads of external content, including additional Flash files, videos, sounds, etc.
  • Animation limited to 15 seconds on page load. Can loop if within 15-second limit.
  • Cannot have constantly animating elements. Non-looping animation on rollover is permitted.
  • If non-user initiated video is used, video must be streamed and bandwidth filtering included insuring user has necessary bandwidth. Recommended video bitrate is 400Kbps with 500Kbps user bandwidth filtering. Users with less than 500Kbps bandwidth will receive down-level image experience
  • Light colored creative must feature a 1 pixel border (gray [#666666] or black recommended, though any color that clearly distinguishes the ad from the content may be used)
  • Audio Permitted:  Yes, available on user click only, audio is off by default 

• 300x600 Filmstrip Shell Banner
  • Initial file weight of 30Kb
  • Includes the navigation buttons and banner background image only 

• 300x600 Filmstrip Panels
  • Max initial file size: 100kb
  • Further content may be loaded on user interaction
  • Minimum of three (3) panels required. Maximum of five (5) panels total
  • If non-user initiated video is used in any panel, video must be set to streaming. Please see “Video Specifications” below for additional considerations when using non-UI video 

• 300x600 Preload Image
  • .gif or .jpeg format, 300x600, max file size 6Kb
  • Must include visual creative relevant to the campaign
  • Light colored creative must feature a 1 pixel border (gray [#666666] or black recommended, though any color that clearly distinguishes the ad from the content may be used)
  • Will be fully clickable to advertiser landing page until Ad appears 

• 300x600 Down-level Image
  • .gif or .jpeg format, 300x600, max file size 30Kb
  • Light colored creative must feature a 1 pixel border (gray [#666666] or black recommended, though any color that clearly distinguishes the ad from the content may be used)
  • Will be fully clickable to advertiser landing page

Ad Specifications

Ads should contain

• A clear message and offer/promotion
• Clutter-free design
• Relevant imagery to the offer or promotion
• Consistent branding (Use of similar/same logos & messaging)
• Landing pages should provide relevant content to the ad featured

Not allowed

• Ads with fake HTML
• Ads that are misleading in anyway (specifically within creative messaging/offers/promotions etc…)
• Inappropriate graphics: included but not limited to graphic images which generate an adverse emotional response from users (i.e., overly graphic medical conditions/images, images of distressed animals or humans), or overexposure to nudity (i.e., swimsuits, sports bras)
• Rapidly flashing images/multiple flashing images (no more than 2 flashing images at the same time)

Audio:

• Audio must be user-initiated and never automatic
• Audio controls must be present.
• If audio is used, creative must include an On/Off switch for users.
• Audio insertion into Flash file may begin no earlier than the second frame.

Video:

• Video is streamed from Akamai, progressive video is on UI only
• Video Controls must be present:  Play/Pause, Volume Control or Mute/Un-mute buttons are required.  Time Scrubber & Replay button are suggested but not required.

CPU Usage:

• Idle CPU usage typically falls within 8-12%. When testing a Flash file for this ad, CPU usage after the initial loading of the file must be between 20% and 30%.  An initial spike of up to 60% is acceptable in the first five seconds. (Idle CPU usage devised upon computer with a 1.8GHz Intel Pentium Processor and 512 MB of RAM running standard programs.)

Browser Support:

• Microsoft Internet Explorer 6.0 to 8.0 are supported.
• Firefox is a supported browser on a case-by-case basis (dependent upon test results and execution design).
• Limited support may be provided for Safari based on test results.
• In cases in which a browser is not supported (i.e. Firefox or Mac browsers), users will receive the backup image.

• MICROSOFT
  • Ad Impressions
• 3^rd Party Partner
  • 3rd party partners will typically provide impressions and click-through data, as well as enhanced metrics. Please consult your rich media partner of choice for more detail.

Microsoft permits advertisers to collect user-provided personal information (for example, through web forms embedded in ads).

• Advertisers may be required to modify ad units or provide additional disclosure in order to be acceptable for advertising on Microsoft sites.
• Advertisers wishing to collect personal information within advertisements (according to specifications above) must follow these guidelines:
  • Clearly identify organization  
  • Provide link to privacy policy (usually adjacent to the web form’s “submit” button)
  • Identify purpose for collecting information