Creative Acceptance Policy
Ad Specification Details
| Ad Type / Ad Size | Initial Size | Download File Size (GIF/JPG) | Max Initial Download File Size | Click-Thru URL Limit | Audio Specifications/ Limit | Animation/ Looping Limit | Alt Text Limit |
|---|
| Banner
120x240 | 120W
X
240H | 30k
| 30k
| 450 char | Allowed on user click only
;
Duration:
15 sec | Allowed
;
Duration:
15 sec | 65 char |
| Banner
234x60 | 234W
X
60H | 30k
| 30k
| 450 char | Allowed on user click only
;
Duration:
15 sec | Allowed
;
Duration:
15 sec | 65 char |
| Banner
300x40 | 300W
X
40H | 15k
| 15k
| 450 char | Allowed on user click only
;
Duration:
7 sec | Allowed
;
Duration:
7 sec | 65 char |
| Banner
300x60 | 300W
X
60H | 30k
| 30k
| 450 char | Allowed on user click only
;
Duration:
15 sec | Allowed
;
Duration:
15 sec | 65 char |
| Banner
468x60 | 468W
X
60H | 40k
| 40k
| 450 char | Allowed on user click only
;
Duration:
15 sec | Allowed
;
Duration:
15 sec | 65 char |
| Banner
728x90 | 728W
X
90H | 40k
| 40k
| 450 char | Allowed on user click only
;
Duration:
15 sec | Allowed
;
Duration:
15 sec | 65 char |
| Button
88x31 | 88W
X
31H | 3k
| 0k
| 450 char | Not Allowed | Not Allowed | 65 char |
| Button
100x50 | 100W
X
50H | 10k
| 10k
| 450 char | Not Allowed | Allowed
;
Duration:
15 sec | 65 char |
| Button
120x30 | 120W
X
30H | 10k
| 10k
| 450 char | Allowed on user click only
;
Duration:
15 sec | Allowed
;
Duration:
15 sec | 65 char |
| Button
120x60 | 120W
X
60H | 20k
| 20k
| 450 char | Allowed on user click only
;
Duration:
15 sec | Allowed
;
Duration:
15 sec | 65 char |
| Button
120x90 | 120W
X
90H | 20k
| 20k
| 450 char | Allowed on user click only
;
Duration:
15 sec | Allowed
;
Duration:
15 sec | 65 char |
| Button
140x140 | 140W
X
140H | 15k
| 0k
| 255 char | Not Allowed | Not Allowed | 65 char |
| Rectangle
180x150 | 180W
X
150H | 40k
| 40k
| 450 char | Allowed on user click only
;
Duration:
15 sec | Allowed
;
Duration:
15 sec | 65 char |
| Rectangle
300x250 | 300W
X
250H | 40k
| 40k
| 450 char | Allowed on user click only
;
Duration:
15 sec | Allowed
;
Duration:
15 sec | 65 char |
| Skyscraper
120x600 | 120W
X
600H | 40k
| 40k
| 450 char | Allowed on user click only
;
Duration:
15 sec | Allowed
;
Duration:
15 sec | 65 char |
| Skyscraper
160x600 | 160W
X
600H | 40k
| 40k
| 450 char | Allowed on user click only
;
Duration:
15 sec | Allowed
;
Duration:
15 sec | 65 char |
| Skyscraper
300x600 | 300W
X
600H | 40k
| 40k
| 450 char | Allowed on user click only
;
Duration:
15 sec | Allowed
;
Duration:
15 sec | 65 char |
Note(s):
FOXSports requires a 24 bit .png with a transparent background.Secondary “polite” download and Streaming or progressively downloaded video available only via Microsoft rich media and approved 3rd party rich media vendors.Important: – Please note that the above specification is not relevant for the MSN homepage. Please refer to the "Homepage Standard Ad"Accepted File Types
DHTMLFlashGIFHTMLJavascript/jscriptJPEGAd Specifications
- Audio must be user click-initiated and never automatic.
- Audio insertion into Flash file may begin no earlier than the second frame.
- If audio is used, creative must include an On/Off switch for users.
- All DHTML creative submissions must have an accompanying default graphic that is
shown to users who do not have IE 4.0 or higher
- Animation is limited to first 15 seconds, looping is unlimited within 15 seconds. Use animation carefully - Keep animation smooth and fluid, using slow motion and gentle fades. Fast and abrupt motion is highly irritating. Avoid experiences that 'break through' the page or abuse the content.
- Flash files require an FSCommand to be embedded in the file. For detailed Flash guidelines, visit advertising.microsoft.com.
- Creative must feature a 1 pixel border (gray [#666666] or black recommended, though any color that clearly distinguishes the ad from the content may be used).
- Click destination URL must open a into new browser.
Ad Choices Compliance 
All standard 1st party served banner and flash standard ads (served by Microsoft) meeting the following specifications will have an Ad Choices icon overlay in the upper-right corner. The logo will be placed in a container as defined below.
- All Ad Sizes where the large icon (77x15) covers less than 10% of the overall ad area will get the large icon.
- All Ad Sizes where the small icon (19x15) covers less than 10% of the overall ad area will get the smaller icon.
- All Ad Sizes where even the small icon takes up 10% or more of the overall ad area will get no icon.
No advertiser text or logo should be positioned within this region however it is acceptable for the agency to include an Ad Choices logo.
The Ad Choices Logo will click through to: http://choice.live.com/Default.aspx
Certified Rich Media Vendors
N/A. Available via rich media spec.
Data Reported
Ad requests and click-through. Microsoft cannot guarantee 3rd party served creative reporting within the Microsoft reporting system.
Data Collection
- Microsoft permits advertisers to collect user-provided personal information (for example, through web forms embedded in ads).
- Advertisers may be required to modify ad units or provided additional disclosure in order to be acceptable for advertising on Microsoft sites.
- Advertisers wishing to collect personal information within advertisements (according to specifications above) must follow these guidelines:
- Clearly identify organization
- Provide link to privacy policy (usually adjacent to the web form’s “submit” button)
- Identify purpose for collecting information
Ad Submission Guidelines
