Relevance at scale

When it comes to advertising, it’s all about making sure your story is heard by the right audience at the right time. Profile Targeting on the Microsoft Media Network can help you do just that - by finding the right people using simple yet powerful characteristics such as age, gender and location. So, whether you want to reach 18-24 year-old males, female high-earners, or people in a specific area of the country - Profile Targeting allows you to confidently deliver your story to a well-defined, receptive audience, increasing the relevance and effectiveness of your campaign.

In addition to physical profiles, we can combine day-part and Internet access targeting so you can reach your audience at a time and location that they’re most responsive.

By leveraging exclusively owned data such as MSN and Bing and extensive partner data sources, Microsoft Advertising provides the data insights and targeting solutions that enable brands to create unique and desirable audience segments to satisfy any targeting objective. So, no matter what your marketing goal or buying preference, we have a complete set of solutions to help you tell your story effectively across devices, to the right audience, at scale.

Profile targeting through Microsoft Advertising gives you the following targeting options:

  • Age
  • Gender
  • Geographic location
  • Time of day
  • Day of week
  • Access Method
    • Internet connection
    • Browser
    • Operating system
    • ISP Targeting

With the scale of the Microsoft Media Network profile targeting enables campaigns to benefit from the efficiency and effectiveness of campaign targeting online without compromising reach.

Please note profile targeting options are subject to availability.

Read more about Display Ad Targeting options.

*Source: comScore Q3 2010