For the relaunch of their iconic fragrance, J’adore, Dior wanted to drive traffic to the J’Adore website and enhance brand awareness. Microsoft Advertising was the perfect partner to help them accomplish their objectives.
Home page takeovers on MSN in several markets launched the campaign. The rich media ad, with a teaser of a film featuring brand ambassador Charlize Theron, enticed users to click and visit the J’adore Dior website and watch the full-length film. Additional ads across MSN and Windows Live Messenger also drove traffic to the website.
To find out if the campaign was successful, Microsoft Advertising conducted a research study in France, the United Kingdom, and China. All markets showed excellent results: purchase consideration increased, the ads drove interest in watching the full-length brand film, and the campaign creative resonated well with consumers.