About the study
The retail revolution is well underway, but it’s not a technology-led transformation; consumers are leading the charge. Microsoft Advertising and Ipsos OTX’s the Consumer Decision Journey: Retail places consumers firmly at the center of their own decision journeys in order to reveal the influencers along the retail path to purchase, while revealing new opportunities to provide seamless and personalized retail experiences.
We’ll take you through key themes that help you engage consumers as the lines between digital and physical store experiences become increasingly blurred. This thought-leading study presents insights that help you meet consumers throughout the five stages of the retail decision journey, offering convenience, empowering choice, and creating loyalty.