Microsoft Advertising’s Engagement Mapping

Track your customer's entire route to conversion.

Engagement Mapping is Microsoft Advertising's reporting standard for digital campaign performance. Unlike the outdated "last ad" model that narrowly attributes 100% success to the most recent ad clicked, Microsoft Advertising's Engagement Mapping technology enables you to:

Track every touch point (not just the last)
Understand which ads are most effective
Fine tune placement and creative strategies
Spend ad dollars better
Control and maximize ROI

Whether you're seeking more conversions or improved brand experiences, you can start getting a better read and return on your media investments immediately.


Now available on our Atlas Media Console, this software tool enables you to plug in a few key values and visualize how your results would be reflected more completely if you applied the Engagement Mapping model.
First Name
Last Name
Company
City
State
Country
Email

For more information call 1.866.285.2736 or email us at emap@atlassolutions.com


	Determine the effect multiple touchpoints have on conversions.