There are 180 million email subscriptions worldwide, and 36 million of them are in the United States.1 Microsoft Email Solutions is a program of two distinct email marketing opportunities designed specifically for marketers who want to utilize email to acquire new customers and prospects.
Microsoft Offers lets you reach an engaged audience with an average click-through rate of 9.7 percent.2 You can maximize branding by using a single image or free-form HTML, and with delivery assurance, your email always gets delivered to an audience that has opted in to receive it.
With Microsoft Channel Newsletters, you access premium ad inventory. It is an above-the-fold branding opportunity that places your ad in contextually relevant newsletters that are distributed to registered subscribers. Your ads are delivered right to the inbox of users who have opted in to receive the newsletter.
You can optimize your strategy using digital reports on opt-outs, unsubscribes, click-throughs, opens and more. The program also provides you with tools that implement testing, targeting and analysis to help you execute successful campaigns that target users on Windows Live Hotmail.3
