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Case Study | 09/16/09
During one of the most challenging economic periods for carmakers, Kia sought a way to deepen engagement with their brand to a targeted demographic. Microsoft Advertising provided a rare advertising opportunity that combined mass audience, interaction and engagement in an environment that drove results.
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Case Study | 09/15/09
Sony needed to meet specific marketing objectives to drive the success of "Angels & Demons" at the box office, so the studio partnered with Microsoft Advertising to develop a three-phased campaign to increase awareness and draw moviegoers to theaters.
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Case Study | 09/15/09
In January 2009, Discovery Networks was gearing up for the April premiere of “Deadliest Catch: Season 5,” and had one goal in mind: make the season premiere the most anticipated television event of the year.
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Case Study | 09/22/08
Recognizing the opportunity to expand their reach, CPC Logic used Microsoft Content Ads to include luxury and niche car keywords that were challenging to manage in search. Advertising on this medium drove incremental converting traffic to their client’s Hummer, Land Rover and Jaguar pages.
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