The Microsoft Advertising Direct Response program now allows for more flexibility and control over your campaigns. New features available as of February 12, 2008, include:
- Assignment of creative in the “Pending” state.
- Quick removal of old promotions with a creative “Swapping” function.
This new functionality increases your ability to get campaigns live with greater efficiency.
As always, you can continue to schedule bid changes online, edit and set budget caps online, and receive automated emails confirming bid and budget changes.
The following training resources are available to help you better understand tool functionality:
Our Flash tutorials present a step-by-step demonstration by topic. Find out how to log in, assign buys to creative, upload creative, and how to manage your bids and budgets online.
Select any topic to find out more:
- Logging in/Navigation
- Assign Buys to Creative
- Assign Creative to Buys
- How to Upload GIF/JPG Creative
- How to Upload Rich Media (Flash)
- Online Bidding
- Budget Management
- Reporting
Our MSDR documentation provides up-to-date MSDR system information in individual .pdf files. Find out about recent features in the reporting, creative management, and bid- and budget-management tools.
Select any topic to find out more:
- Getting Started [PDF, 519 KB]
- Bid and Budget Management [PDF, 586 KB]
- Creative Management [PDF, 689 KB]
- Reporting [PDF, 586 KB]
- Settings and Notification [PDF, 571 KB]
We also now provide an automated e-mail notification system that alerts you to the status of your campaigns, which includes any recent changes. You will receive automated e-mail notifications to:
- Alert you that buys have had bid values changed.
- Alert you that budget changes have been made.
- Alert you if dates of a buy have been changed.
The e-mail notifications are an additional communication to ensure you are informed on the status your buys.
