Microsoft Direct Response is a program designed specifically for the direct marketer.
We provide you with the guidance, flexible campaign options, and robust tools to help you craft and execute a successful direct marketing campaign on Microsoft.
For marketers specializing in direct response, we offer a program tailored to your needs. We will provide you with guidance, flexible campaign options, and robust tools to help you craft and execute a successful direct marketing campaign on MSN and Windows Live.
Microsoft Direct Response provides you with access to:
- Flexible deal structures.
- Online creative management tools.
- Online campaign reporting tools.
- Online bid and budget management tools.
- Inventory across the many MSN sites and Windows Live.
Direct marketing in other mediums can be tricky and leave you unsure of your campaign's success. When you advertise online with us, you maintain control of your campaign and take advantage of tracking capabilities. Here are just a few ways we can help you get the most from your advertising dollars:
- Meet your needs through varied deal structures: Cost per click (CPC), cost per acquisition (CPA), and cost per thousand (CPM).
- Gain access to online tools that let you manage a wide variety of creative types at your convenience.
- Leverage robust reporting tools that provide conversion tracking and the ability to monitor results across all of your MSN and Windows Live direct marketing campaigns.
- Get your message out to millions of savvy Internet users throughout MSN on sites such as MSN Hotmail, Windows Live Messenger, MSNBC, MSN Lifestyle and more.
MSN and Windows Live welcomed more than 95.5 million unique users in July 2006.1 With online technology and the ability to contextually advertise across key sites such as MSNBC, Fox Sports on MSN and MSN Lifestyle, MSN is a valuable resource to reach your consumers and stay within your campaign objectives.
