Gender
|
70% Female
30% Male |
| Age |
25 to 55 |
| Income |
$40k-$100+ (49% of these make $75k+) |
| Marital Status |
Majority married with children (68% list HH size as 3+) |
Online Usage
|
Of the female MSN/Windows Live Users between the ages of 25-54:
- 55% are more likely to have purchased groceries online in the past 30 days
- 41% are more likely to provide frequent advice about food and beverages
- 60% are more likely to shop for gourmet food and gift baskets online past 6 months
- 23% are more likely to be the grocery decision maker
- 3 out of 10 have downloaded online coupons in the last 30 days (138 index)
- 50% have searched for recipes and meal planning suggestions in the last 30 days (144 index)
- 4 out of 10 have watched TV programs on food/cooking in the past 7 days (117 index)
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ReachUnique Users: 3,062,000
Page Views: 24,966,000 |
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