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DegreeUSA Conversion Rates Double with Microsoft adCenterCase Study|03/05/07
DegreeUSA is a leading online education portal connecting consumers to reputable educational institutions that offer flexible programs. Adteractive, DegreeUSA’s agency of record, intends to make its client the premier online resource for college and advanced degree information.
DegreeUSA wanted to add Microsoft adCenter to its existing search marketing strategy to help meet a key campaign objective:
- Drive a high volume of qualified educational information searchers to its Web site to obtain more information about degree programs.
The Microsoft adCenter campaign focused its keyword selection on DegreeUSA’s major educational offerings, including business degrees, technical degrees, and health care programs.
Since DegreeUSA launched its Microsoft adCenter campaign in late 2005, it has achieved a return on advertising spend (ROAS) of approximately 1.5 to 2 times higher than any of its campaigns on other search engines. DegreeUSA and Adteractive believe that the targeting technologies of Microsoft adCenter, particularly dayparting and demographic targeting, had a positive impact on performance.
It’s easy to start your Live Search ad campaign—simply provide your contact details and pay a one-time, $5 fee to create your Microsoft search advertising account. Sign up now to see what we can do for you.
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