By partnering with marketing research leaders, Microsoft Advertising brings even greater precision to audience targeting, and helps prove the ROI of your digital campaigns. This purchase based targeting and insights solution is called CPG Online Effect. To build your custom targets, we leverage online data from Microsoft and purchase behavior from our partners to define and find your ideal consumers across the Microsoft Media Network.
After your campaign has run, we leverage our unique partnerships to provide detailed analytics and help you understand the campaign performance.
Why CPG Online Effect?
Flexible Solutions – As trusted consultants we find the right solution for your brand by leveraging our flexible data partnerships to develop precise custom targets.
Premium Audience – Microsoft Media Network has 171 million unique visitors1 and delivers a higher buying power (BPI) than Google, AOL or Yahoo! ad networks.2
Extensive Purchase Data – Leverage our vast pool of purchase data from top retailers to precisely reach your ideal consumers.
Advanced Analytics – Through our partnerships with industry research leaders we can provide insights to help you understand not only if a campaign was successful, but why it was successful to inform your future media planning.
CPG Online Effect can increase your audience targeting precision and help boost your digital advertising ROI. Learn more by contacting your account executive today.
At Microsoft, we are committed to earning your trust and addressing your privacy concerns. We do not collect, store or share web users’ information to identify, contact or locate them. Instead we provide them with relevant and engaging content that creates a win-win scenario for consumers and advertisers alike.
1comScore Media Metrix, March 2012 2comScore Media Metrix, March 2012
