With a monthly unique audience of 8.3 million¹ affluent users, CNBC.com provides increasingly strategic opportunities for advertisers.
 

Reach¹

• Total Monthly Page Views: 335,742,455
• Total Monthly Unique Visitors: 8,305,103
• Average Page Views Per Unique Visit: 40.42
• Average Time Spent Per Visit: 51.72 min

Demographics²

Gender 

• 58 percent Male

• 42 percent Female

 

Age

• 60 percent are 25-54 years old
• 10 percent are 25-34 years old
• 22 percent are 35-44 years old
• 28 percent are 45-54 years old
• 39 percent are 55+ years old

Marital Status

• 76 percent are married
• 38 percent have children 

 

Education/Occupation

• 62 percent are college grad/post-grad

• 40 percent are professional/managerial (Index 131)

Income

• 79 percent have a household income of $50K+ (Index  119)
• 58 percent have a household income of $75K+ (Index 132)
• 38 percent have a household income of $100K+ (Index 119)
• 18 percent have a household income of $150K+ (Index  166)

Portfolio Size

• 32 percent have a portfolio size of less than $50,000
• 51 percent have a portfolio size of $50,000+ (Index 133)
• 39 percent have a portfolio size of $100,000+ (Index  141)
• 23 percent have a portfolio size of $250,000+ (Index 152)
• 13 percent have a portfolio size of $500,000+ (Index  179)
  

Online Usage

• 77 percent access the web every day
• 96 percent have a broadband connection
• 66 percent access the web from work
• 97 percent access the web from home
  

Online Purchasing

• 66 percent have purchased online in the past 30 days

Online Consumer Behavior*

• 173 percent more likely to provide frequent financial advice
• 208 percent more likely to have transacted/purchased stocks in the last 30 days
• 118 percent more likely to have purchased/transacted money market funds in the last 30 days
• 47 percent more likely to have transacted/purchased a loan in the last 30 days
• 73 percent more likely to have transacted/purchased home electronics in the last 30 days
• 48 percent more likely to have made a travel purchase in the last 30 days
• 123 percent more likely to have purchased a new car in the last 6 months

 

1. Omniture, November 2008.

2. @Plan, Summer 2009.