“Travel is about fulfilling a dream – of exploring a new exotic destination or enjoying a relaxing vacation. With a powerful combination of relevant content and inspired advertising that drives direct response, MSN Travel is committed to helping make our end users’ and our travel marketers’ dreams a reality.

 

“I look forward to working with all of you to achieve this goal.”

British Airways aimed to bring about a shift from offline to online booking, and increase brand recognition. BA looked to MSN as a platform for reaching consumers that are online.