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Category Targeting
Reach your audience based on the content that is relevant to them. Category targeting places your message on network inventory that is contextually relevant to your industry and to the interests of your customers. It makes it a lot easier to find a broad range of people in areas such as Entertainment, Technology or Health and Fitness. Category targeting is a popular targeting method among advertisers and agencies, with 53 percent reporting the use of contextual targeting. 1
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