Casual games are replacing television as an important stress reliever after work and during lunch hours. They are fun, easy to access and learn, and require no advanced video game skills. Casual games are usually easy to pause, stop and restart with little consequence to the player’s enjoyment, which offers a unique environment in which to engage your target audience.
Advertisers can reach out to casual gamers via MSN Games and some Xbox and Xbox LIVE games.
Casual games can be part of a multi-screen advertising strategy that brings messages to PCs, mobile devices, and TVs. You can reach your audience through multiple touch points to create a customized experience that goes far beyond display ads. More screens mean more interactions and more opportunities.
Contact us to start reaching your consumers wherever they are, and interact with them no matter what they’re doing, with Casual games.
MSN Games
Demographically, PC and console gamers tend to skew young and male, while casual gamers skew older and female. MSN Games attracts millions of unique users—with women making up 66 percent of the audience.1
Xbox, Xbox LIVE, and Kinect
No longer just for hard-core gamers, Xbox is becoming the epicenter of home entertainment. Together with Xbox LIVE, it’s expanding the popularity of gaming by giving people more content, choice, and control. And now Kinect, the first controller-free interface, opens up an entirely new way to play and experience games. While Xbox gamers have traditionally been 18- to 34-year-old males, Kinect has women, younger children, and tweens joining in the fun.
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