Case Studies

Mad Catz wanted to get the word out about their Detonator headset to Xbox LIVE gamers

A game-console-accessory campaign on MSN scores among dads with kids ages 12-17.

An Xbox LIVE campaign delivered amazing metrics and higher visibility among gamers.

To engage Gen Y shoppers, Microsoft integrated peer reviews into ads for Windows PCs.

To promote its interactive game Pleasure Hunt, Unilever turned to an MSN homepage-takeover campaign across 12 international markets.

To promote awareness around their brand, luxury car brand Infiniti held an art competition and exhibition supported by a multi-screen campaign across MSN, Xbox LIVE, and mobile.

A manufacturer turns to Xbox LIVE and Kinect Sports to advertise its 3D TV.

Continental AG successfully promoted its premium winter tires to a large, mainstream audience in Norway through a microsite and display ads on MSN.

A Spanish department store’s dance party with Xbox LIVE strikes a chord with a new, younger audience.

Ford wanted to promote its affordable, high-tech C-MAX and its position as a technology leader. So they gave gadget lovers a peek into the future with a clever multi-screen campaign.