Listen to What Our Advertisers Are Saying About adCenter
You may have heard us say that Microsoft adCenter does a great job at getting your message in front of the right audience—but don't just take it from us. Listed below are a few case studies showing exactly how Microsoft adCenter helped our advertisers reach their target consumer and boost ROI.
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Case Study | 09/22/08
Microsoft Content AdsBetaallowed CPC Logic to expand on luxury and niche car keywords that were challenging to manage in Search. Advertising on this medium drove incremental converting traffic to their client’s Hummer, Land Rover and Jaguar pages. As a result of implementing Content AdsBeta, CPC Logic has seen powerful results since the beginning of 2008.
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Case Study | 09/22/08
Allstate and Microsoft Advertising conducted a study to understand the effects of running a search or display advertising campaign with other online channels. The study revealed that brand metrics were increased when participants were exposed to combinations of advertising channels, as opposed to being exposed to just one type.
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Case Study | 09/22/08
Microsoft Advertising and a Global Auto OEM conducted a study that compared groupings of search, display, and content advertising channels. It revealed that brand metrics increased when participants were exposed to more than one online advertising channel.
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Case Study | 09/22/08
Hewlett-Packard and Microsoft Advertising conducted a study to determine the effects of running a search or display advertising campaign with other online channels. The study compared various combinations of search, display, and content advertising channels. It revealed that brand metrics increased when participants were exposed to more than one online channel.
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Case Study | 09/22/08
Microsoft Advertising and Starwood’s W Hotel conducted a study focused on determining the incremental brand lift a W Hotel search campaign or display campaign receives when running together with other online channels. The study revealed that brand metrics were increased when participants were exposed to combinations of online channels.
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A leader in e-commerce, LaptopbBroker.com needed to cost-effectively optimize their online presence. Teaming with Microsoft adCenter specialists, they achieved a dramatic increase in conversion rates over those with Yahoo! and Google.
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Case Study | 03/08/08
By advertising with Microsoft adCenter, CampusBooks.com lowered its cost per conversion during the back-to-school rush.
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Case Study | 03/08/08
By optimizing its Microsoft adCenter campaigns, Global Forex increased its conversion rate by more than 300 percent.
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Case Study | 01/18/08
To stand out in the highly competitve consumer electronics field, Sony launched a search ad campaign that paid off enormously. Customers reported a 14.5 percent increase in purchase intent, and a 20.9 percent lift in the perception that Sony was the "leader of the field." |
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Case Study | 11/20/07
As a result of a Microsoft search advertising campaign, business attributed to the Amazing Grapes Web site grew from just four to 20 percent. Let’s go watch the video. |
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Case Study | 07/20/07
Microsoft search advertising experts helped the folks at Textbooks.com increase their conversion rate by more than 300 percent. |
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Case Study | 05/28/07
Microsoft adCenter helps you refine your search advertising campaign to target online travel consumers. Use adCenter’s demographic analytics to build ads that engage qualified travel consumers and then refine your campaign strategy to reach your target audience more efficiently.
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Case Study | 04/02/07 Find out how Microsoft adCenter helped Logoworks extend its reach and improve click-through rate. |
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Case Study | 03/05/07
DegreeUSA’s return on their ad spend on Microsoft adCenter is twice that of their other search campaigns thanks to MSN Search’s highly qualified customers and adCenter’s targeting capabilities. |
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Case Study | 01/22/07
In 1995, Best Vacuum became one of the first local retailers to establish an Internet presence. Recently, Microsoft adCenter made it possible for Submitawebsite to help their client, Best Vacuum, add a new dimension to their advertising strategy. As a result, Best Vacuum saw a 26 percent higher conversion rate.
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