Bing helps CareerBuilder recruit U.K.’s best and brightest

Challenge

CareerBuilder offers a vast distribution network of more than 250 partners that puts U.K. employers in touch with more than 1.9 million unique visitors every month. Employers are able to quickly access untapped job-seeker audiences across industries and save both time and money spent on recruitment. In a hyperaggressive recruiting industry, CareerBuilder needed to drive the most relevant applications in the most efficient manner.

Solution

CareerBuilder understands that search advertising on Bing is an effective way to reach quality candidates with strategic keywords that narrow down the hunt for job searchers. But the online recruiter is also savvy to the synergies of adding MSN display advertising to the mix as it works to attract both active and passive candidates. Search and display work together to target job hunters and gently guide them to the point of conversion: uploading a CV.

Results

By combining search advertising with display advertising, CareerBuilder enhanced its brand awareness and improved its search engagement in the U.K.: their average click-through rate increased by 277 percent, and both the cost per click and the cost per unique visitor declined.