08:00 - 15:00
Grand Hotel Beach | 45 La Croisette
09:00 - 17:00
Palais des Festivals, Toscan du Plantier
14:30 - 15:15
Palais des Festivals, Debussy Theater
Discover new Innovations turning ordinary entertainment into something extraordinary, Kudo Tsunoda, Creative Director, Kinect for Xbox 360
Discover what happens, when creatives put consumers in the center of the action. Explore how deeper emotional integration gets more meaningful interaction results - turning ordinary entertainment into something extraordinary. Learn about new innovations with Natural User Interface technologies and some of the possibilities with the future of home entertainment.
Kudo Tsunoda, Creative Director, Kinect for Xbox 360
After a successful career with gaming company EA, Kudo Tsunoda jumped headfirst into his General Manager position with Microsoft Game Studios in early 2008. Since entering the video game industry, Tsunoda has strived to fully immerse people in the games they are playing. His passion for his work is carried out through the dynamic yet consumer-friendly explanation of his work and supported by the games and experiences he has created. As a leading mind in the creative development of Kinect on Xbox 360, Tsunoda hopes to enable all types of people to jump into a controller-free experience and play instantly. His creative contributions to Kinect stem from a life-long dream to be “in” a video game. It is with this aspiration that he looks forward to sharing the exciting gaming experiences Kinect will enable within the gaming industry.
15:30 - 17:30
Palais des Festivals
“The Things People Say” – Microsoft Advertising Global Creative Solutions Team
Your client has asked you for a social media and viral campaign and you’ve delivered each time, right? You agree with everything the panelists at the digital conference say, right? Yeah, we know how you feel. The things people say…. Come, talk about it and learn more through a participatory workshop.
This workshop, which may feel a bit like a circus, will tackle the key challenges we face as marketers and as digital marketing pioneers. Through three different activities, we will raise, discuss, share, and learn the best ways to tackle the largest questions in digital. The activities will include a college style debate session, live polling on controversial topics, and your chance to voice your thoughts and perceptions about digital marketing. The goal of all this is to make you smarter, faster, leaner marketers.
Microsoft Advertising’s Global Creative Solutions Team remit is to inspire the advertising industry with custom digital experiences that delight brand marketers, engage our global multi-screen consumer, and bring together the best of creativity + technology.
16:00-19:00
Palais des Festivals, Stephanie
Commercially-focused apps are powering mobile marketing and bringing brands closer to consumers. Working with Kim Kadlec, J&J Worldwide VP, Global Marketing Group; OMD; and Microsoft Advertising, sales will develop an app designed to meet a specific business challenge in an interactive session where you will influence the final ‘apportunity’. Join us for this unique event that will reveal the secrets behind creating a successful app. A drinks reception will follow.
19:30 - 21:30
Palais des Festivals, Grand Audi
22:00 - 01:00
Grand Hotel Beach | 45 La Croisette
| 
