Look who’s talking
Skype enables people to share their stories by voice, video or Instant Messaging chat: virtually anywhere, any time, and using their favorite device. Skype users make 1.8 billion hours of videos calls each year,1 across multiple platforms and mediums.
Microsoft Advertising not only connects brands and consumers across digital channels, but together with Skype, connects them across the critical points of consumers’ decision-making journeys. Skype ties in with Microsoft Advertising's ambition to integrate voice and video capabilities into Windows, Windows Phone and Xbox, as well as Office and Lync, delivering an enhanced audience base and enabling brands to bring their story to life in new and exciting ways.
Through Skype, Microsoft Advertising customers can deliver innovative storytelling at a vast scale, and connecting brands with customers. Your brand can engage with 64% of the total online audience with the MSN homepage and Skype.2
Together, our solutions enable brands to reach nearly seven out of every 10 people in the online population.
Microsoft Advertising and Skype is an exciting solution for digital marketers. Contact us to find out more.
Every brand has a story to tell.
1. Internal Skype data September 2010 – August 2011
2. comScore Media Metrix, Custom Competitive Set, August 2011